migliori libri di business 2015 secondo sb
Gérard DuBois

I migliori libri di business del 2015, secondo s+b

La rivista strategy+business ha stilato la classifica dei migliori libri di business del 2015, suddivisi per categorie tematiche, affidando il giudizio a un gruppo di collaboratori esperti (uno per ogni categoria). La classifica esce per il quindicesimo anno consecutivo. Ecco i titoli scelti:

Storie d’impresa

Jacquie McNish e Sean Silcoff, Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of Blackberry, Flatiron Books, 2015

Nicholas Carlson, Marissa Mayer and the Fight to Save Yahoo, Twelve, 2015

Ashlee Vance, Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, HarperCollins, 2015

Leadership

George Bodenheimer (with Donald T. Phillips), Every Town Is a Sports Town: Business Leadership at ESPN, from the Mailroom to the Boardroom, Grand Central Publishing, 2015

Richard Branson, The Virgin Way: Everything I Know About Leadership, Portfolio/Penguin, 2014

Daniel Lubetzky, Do the Kind Thing: Think Boundlessly, Work Purposefully, Live Passionately, Ballantine, 2015

Tecnologia

Martin Ford, Rise of the Robots: Technology and the Threat of a Jobless Future, Basic Books, 2015

Walter Isaacson, The Innovators: How a Group of Inventors, Hackers, Geniuses and Geeks Created the Digital Revolution, Simon & Schuster, 2014

Paul Vigna and Michael J. Casey, The Age of Cryptocurrency: How Bitcoin and Digital Money Are Challenging the Global Economic Order, St. Martin’s Press, 2015

Marketing

Ben Parr, Captivology: The Science of Capturing People’s Attention, HarperOne, 2015

Shane Atchison, Jason Burby, Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing, McGraw-Hill, 2015

Anna Bernasek, D.T. Mongan, All You Can Pay: How Companies Use Our Data to Empty Our Wallets, Nation Books, 2015

Sviluppo manageriale

David Brooks, The Road to Character, Random House, 2015

Fred Kiel, Return on Character: The Real Reason Leaders and Their Companies Win, Harvard Business Review Press, 2015

Jeffrey Pfeffer, Leadership BS: Fixing Workplaces and Careers One Truth at a Time, HarperBusiness, 2015

Economia

Martin Wolf, The Shifts and the Shocks: What we’ve learned – and have still to learn – from the financial crisis, Penguin Press, 2014

Steve Fraser, The Age of Acquiescence: The Life and Death of American Resistance to Organized Wealth and Power, Little, Brown, 2015)

Dirk Philipsen, The Little Big Number: How GDP Came to Rule the World and What to Do About It, Princeton University Press, 2015

Strategia

Cass R. Sunstein and Reid Hastie, Wiser: Getting Beyond Groupthink to Make Groups Smarter, Harvard Business Review Press, 2015)

Brian Grazer and Charles Fishman, A Curious Mind: The Secret to a Bigger Life, Simon & Schuster, 2015

Redazione

Lascia un Commento

x

Guarda anche

competenze

4 competenze per ripensare l’educazione manageriale

Il management non può più rimanere un insieme di ricette, tools e check list applicative. Deve abbandonare il retaggio ultra razionalista e scientista